On Thursday night both the Helliers attended the Siemens Xcel product launch at Bistro Live, Nottingham. The venue for the launch was kept secret right up until the last minute; two very sparkely stretch hummers arrived to pick the select group of audiologists up from their hotel and escort them in style to a local club where they were greeted by champagne and tribal drums.
Once everyone had arrived and seated, the official launch could begin.
We were told that the new XCEL was the new generation of BestSound Technology from Siemens, which introduces features which focus on key aspects of Better Hearing and Sound Comfort; effective Audibility and Sound Quality.
Not only will it provide effective Audibility which contributes to speech understanding without jeopardise sound quality; the Xcell will allow maximum spontaneous acceptance, as well as long-term hearing instrument satisfaction.
The new Xcel range includes upgraded models which may be recognised from the Siemens range such as the pure or motion, but also includes the all new Eclipse ITE, which is said to allow shallow impression taking without the occlusion affect; good news for dispensers and clients.
The night was rounded off with an brilliant 3 course meal, and equally fantastic entertainment from Siren and Tommy T and the Belletones.
Bexhill Hearing Centre is very much looking forward to trying out the new product range on our clients and seeing whether the claims come to fruition.